About

“Imagine Imaging Yourself” is the conceptual foundation that launched Lake Effect Multimedia in 2001. An idea or concept can spring into the mind in an instant. This inspiration can be an evolutionary pathway to more complete ideas or it can be a completed concept in every way. It’s what you do with it next that makes the difference. Lake Effect Multimedia provides an approach for those who seek direction in making thoughts visual while delivering those thoughts effectively through the many media touch-points of todays interactive marketing perspective.

We also believe that the effective use of any media touch-point begins by acquiring or assessing a comprehensive awareness of an organizations brand equity. Every project that we produce is a consideration of brand equity and development that goes beyond the one dimensional fulfillment of an immediate need.

Since 2001 our focus has continued to evolve in conjunction with emerging technologies. We are dedicated to building long-lasting collaborative relationships with our clients as we work together to intentionally direct emerging technologies while defining new standards within their targeted marketplace.

Jake Stroh

Principal Visionary

Jake Stroh has been living vivid in the space between digital technologies and marketing since 1989. Early in his career Jake worked on national radio and television ads for the Universal Recording Group in Chicago, before starting his own all digital tapeless audio and video production company, Chant World. Throughout the 1990s Jake helped many small- to medium-sized companies grow by guiding, developing and intentionally delivering their brand promise to the marketplace. Naturally curious towards emerging technologies, Jake became an early adopter of the possibilities and opportunities the internet provided. In 2001 he shifted his focus from developing content for traditional broadcast mediums to developing content for the future broadcast medium of the web, which ultimately inspired the launch of Lake Effect Multimedia.

As Principal Visionary at Lake Effect Multimedia, Stroh’s background in broadcast, graphic arts and brand management brings a unique perspective to creating websites and interactive media strategy that together throw a one-two promotional punch for clients in the healthcare, retail and manufacturing industries. Additionally an interactive media instructor at C2 and The Milwaukee Institute of Art & Design, Stroh continuously scans the horizon for new technologies and trends to share with students and clients alike.

Tracy Apps

Director of Creative Solutions

Tracy sometimes jokes that she just “makes things pretty.” But design and web development are much more than that to her—they’re her passion. Tracy’s history in traditional visual arts, music and photography helps form her rich perspective on designing the web. With over 14 years of web design/development experience, she never tires of learning about web technologies, trends and web standards. Tracy has spoken on a range of topics including design, web development, photography & social media marketing at various conferences, colleges and even the apple store. In her spare time she enjoys traveling, photography, shiny new tech gadgets, playing drums in various music groups and buying very random domain names.

As the Director of Creative Solutions, Tracy tackles each client project fresh—the solution of one client’s project is not the solution to the next.