Brand Strategy Insider
First off: We are developing new content and a video is forth coming from myself as to how Lake Effect Multimedia is approaching our new site. It is an evolutionary process of ideas as we are re-examining how we communicate with past and present clients.
In the mean time, I want to link to a blog that I feel everyone should check out. Brand Strategy Insider is an educational read for anyone in Marketing, Branding or considering new branding options for their organization. They are based in England and cover much of the world of branding.
This post is particularly interesting from the standpoint of brand equity and how the auto manufacturer ASTON MARTIN is making an interesting compromise. Is it driven by the economy or by environmental standards?
More to come,
Jake